Name: Rory Sutherland: Iscijedite male stvari
Uploaded: 2010-06-09T09:05:00Z
Duration: 12 min 20 s
Description: Može se činiti da veliki problemi zahtijevaju velika rješenja, ali Rory Sutherland kaže da mnogi kričavi, skupi popravci samo prikrivaju bolje, jednostavnije odgovore. Za ilustraciju, on koristi ekonomiju ponašanja i urnebesne primjere.

Može se činiti da veliki problemi zahtijevaju velika rješenja, ali Rory Sutherland kaže da mnogi kričavi, skupi popravci samo prikrivaju bolje, jednostavnije odgovore. Za ilustraciju, on koristi ekonomiju ponašanja i urnebesne primjere.

Rory Sutherland: Iscijedite male stvari

Organizations often pour resources into grand, expensive solutions, yet simple tweaks can make a much bigger impact. A salt and pepper shaker engraved with 'Stolen from Virgin Atlantic' proved more memorable than costly airline upgrades. In India, giving mothers a kilo of lentils encouraged childhood vaccination better than elaborate campaigns. Behavioral economics reveals that small changes, not massive projects, often shift human behavior most effectively, yet those in charge still chase size and strategy over subtlety.