Name: Rori Saterlend: životne lekcije od oglašivača
Uploaded: 2009-10-14T01:00:00Z
Duration: 16 min 22 s
Description: Oglašavanje daje vrednost proizvodu tako što menja našu percepciju, a ne sam proizvod. Rori Saterlend (Rory Sutherland) smelo tvrdi da promena u spoznaji vrednosti može biti isto toliko zadovoljavajuća kao i ono što smatramo "pravom" vrednošću - i njegov zaključak ostavlja zanimljive posledice na naš pogled na život.

Oglašavanje daje vrednost proizvodu tako što menja našu percepciju, a ne sam proizvod. Rori Saterlend (Rory Sutherland) smelo tvrdi da promena u spoznaji vrednosti može biti isto toliko zadovoljavajuća kao i ono što smatramo "pravom" vrednošću - i njegov zaključak ostavlja zanimljive posledice na naš pogled na život.

Rori Saterlend: životne lekcije od oglašivača

Changing how people perceive something can be just as powerful as changing the thing itself. A diamond-shaped Shreddies cereal box, identical to the old squares, sparked debate and renewed excitement by reframing the ordinary. History offers creative examples, like Frederick the Great turning potatoes from peasant food into a coveted royal delicacy simply through clever positioning. Embracing intangible value, rather than only material goods, can make societies richer, more satisfied, and even more egalitarian.

Perception Outshines Reality In Creating True Value

*The Wiki Man*

Persuade your way to the future

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TED Stage Talk

Rory Sutherland: Rori Saterlend: životne lekcije od oglašivača