Name: Rory Sutherland: Lectii de viata de la un om de publicitate
Uploaded: 2009-10-14T01:00:00Z
Duration: 16 min 22 s
Description: Publicitatea aduce valoare adaugata unui produs prin schimbarea perceptiei noastre, mai mult decat produsul in sine. Rory Sutherland face afirmatia curajoasa ca o schimbare in valoarea perceputa poate fi la fel de satisfacatoare ca ceea ce noi consideram valoare "reala"-- iar concluzia sa are consecinte interesante asupra modului in care privim viata.

Publicitatea aduce valoare adaugata unui produs prin schimbarea perceptiei noastre, mai mult decat produsul in sine. Rory Sutherland face afirmatia curajoasa ca o schimbare in valoarea perceputa poate fi la fel de satisfacatoare ca ceea ce noi consideram valoare "reala"-- iar concluzia sa are consecinte interesante asupra modului in care privim viata.

Rory Sutherland: Lectii de viata de la un om de publicitate

Changing how people perceive something can be just as powerful as changing the thing itself. A diamond-shaped Shreddies cereal box, identical to the old squares, sparked debate and renewed excitement by reframing the ordinary. History offers creative examples, like Frederick the Great turning potatoes from peasant food into a coveted royal delicacy simply through clever positioning. Embracing intangible value, rather than only material goods, can make societies richer, more satisfied, and even more egalitarian.