Com rios e ribeiras a secar devido ao uso excessivo da água, Rob Harmon fala de um mecanismo inteligente para repor a água. Os agricultores e as cervejarias  encontram os seus destinos entrelaçados no conto com mais de cem anos da ribeira Prickly Pear.

Como manter a corrente nos rios e nas ribeiras

Across the United States, tens of thousands of miles of streams have run dry, leaving ecosystems and local communities at risk. In Montana alone, some creeks hold claims for up to 100 times more water than they actually contain, trapping farmers in a system that rewards use over conservation. By linking businesses eager to offset their water footprint—like brewers—with farmers holding senior water rights, a market solution emerged. This approach has already restored more than four billion gallons of water to struggling rivers and streams.

Turning Water Rights Into River Lifelines Through Market Innovation

TEDx

business

environment

global issues

innovation

nature

sustainability

water

rivers

TEDx Talk

Rob Harmon: Como manter a corrente nos rios e nas ribeiras