С потоци и реки, пресъхнали поради свръхупотреба, Роб Хармън прилага един гениален пазарен механизъм, за да възстанови водата. Земеделски производители и бирени компании откриват, че съдбите им са преплетени в интригуваща вековна история в Прикли Пeър Крийк.

Как пазарът може да запази потоците течащи

Across the United States, tens of thousands of miles of streams have run dry, leaving ecosystems and local communities at risk. In Montana alone, some creeks hold claims for up to 100 times more water than they actually contain, trapping farmers in a system that rewards use over conservation. By linking businesses eager to offset their water footprint—like brewers—with farmers holding senior water rights, a market solution emerged. This approach has already restored more than four billion gallons of water to struggling rivers and streams.

Turning Water Rights Into River Lifelines Through Market Innovation

TEDx

business

environment

global issues

innovation

nature

sustainability

water

rivers

TEDx Talk

Роб Хармън: Как пазарът може да запази потоците течащи