Name: Ray Anderson sobre a lógica empresarial da sustentabilidade
Uploaded: 2009-05-18T01:00:00Z
Duration: 15 min 34 s
Description: Na sua empresa de carpetes, Ray Anderson aumentou as vendas e duplicou os lucros enquanto transformava o tradicional sistema industrial "tirar / fazer / desperdiçar". De uma forma gentil e discreta ele partilha uma visão poderosa para o comércio sustentável.

Na sua empresa de carpetes, Ray Anderson aumentou as vendas e duplicou os lucros enquanto transformava o tradicional sistema industrial "tirar / fazer / desperdiçar". De uma forma gentil e discreta ele partilha uma visão poderosa para o comércio sustentável.

Ray Anderson sobre a lógica empresarial da sustentabilidade

Business and industry are the biggest drivers of environmental harm but also have the scale to lead the way to sustainability. By transforming its petroleum-intensive operations, one company cut net greenhouse gas emissions by 82 percent and doubled profits, all while reducing waste and innovating with recycled materials. This approach challenges the false trade-off between the environment and economic growth, proving that a zero-impact model is not just possible but beneficial. The real test is to shift society toward valuing happiness and well-being over endless consumption.