Name: The business logic of sustainability
Uploaded: 2009-05-18T01:00:00Z
Duration: 15 min 34 s
Description: At his carpet company, Ray Anderson has increased sales and doubled profits while turning the traditional "take / make / waste" industrial system on its head. In a gentle, understated way, he shares a powerful vision for sustainable commerce.

At his carpet company, Ray Anderson has increased sales and doubled profits while turning the traditional "take / make / waste" industrial system on its head. In a gentle, understated way, he shares a powerful vision for sustainable commerce.

The business logic of sustainability

Business and industry are the biggest drivers of environmental harm but also have the scale to lead the way to sustainability. By transforming its petroleum-intensive operations, one company cut net greenhouse gas emissions by 82 percent and doubled profits, all while reducing waste and innovating with recycled materials. This approach challenges the false trade-off between the environment and economic growth, proving that a zero-impact model is not just possible but beneficial. The real test is to shift society toward valuing happiness and well-being over endless consumption.