По време на управлението на своята компания за килими, Рей Андерсън увеличава продажбите си и удвоява печалбата, докато преобръща традиционната "вземи / прави / изхвърляй" система в компанията си. По един елегантен, разбираем начин, той ни разкрива силна визия на устойчива търговия.

Реч на Рей Андерсън за устойчивото развитие в бизнеса.

Business and industry are the biggest drivers of environmental harm but also have the scale to lead the way to sustainability. By transforming its petroleum-intensive operations, one company cut net greenhouse gas emissions by 82 percent and doubled profits, all while reducing waste and innovating with recycled materials. This approach challenges the false trade-off between the environment and economic growth, proving that a zero-impact model is not just possible but beneficial. The real test is to shift society toward valuing happiness and well-being over endless consumption.

Profits Soar When Industry Puts Sustainability First

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TED Stage Talk

Ray Anderson: Реч на Рей Андерсън за устойчивото развитие в бизнеса.