Name: Rachel Botsman談合作消費
Uploaded: 2010-12-17T15:56:00Z
Duration: 16 min 17 s
Description: 在TEDxSydney會議中，Rachel Botsman說，我們都是天生愛分享的，她還利用Zipcar和Swaptree等網站做例子，告訴我們這些網站是如何改變人類的行為。

Rachel Botsman: Rachel Botsman談合作消費

Rachel Botsman談合作消費

在TEDxSydney會議中，Rachel Botsman說，我們都是天生愛分享的，她還利用Zipcar和Swaptree等網站做例子，告訴我們這些網站是如何改變人類的行為。

Collaborative consumption is reshaping not just what people use, but how they use it, creating powerful new systems built on sharing. From swapping DVDs online to car-sharing services that helped 100 out of 250 self-confessed car addicts give up ownership, technology now enables trust between strangers at unprecedented scale. Peer-to-peer platforms and social networks are fueling a shift from hyper-consumption to an economy of access, stretching the life cycle of products and making collective good practical and appealing. By reimagining ownership, society can address waste, redefine value, and build more sustainable habits.