Name: Rachel Botsman: V prospech kolaboratívnej spotreby
Uploaded: 2010-12-17T15:56:00Z
Duration: 16 min 17 s
Description: Na TEDxSydney hovorí Rachel Botsman, že sme prepletení, aby sme zdieľali -- a ukazuje, ako webstránky ako Zipcar a Swaptree menia pravidlá ľudského správania.

Rachel Botsman: Rachel Botsman: V prospech kolaboratívnej spotreby

Rachel Botsman: V prospech kolaboratívnej spotreby

Na TEDxSydney hovorí Rachel Botsman, že sme prepletení, aby sme zdieľali -- a ukazuje, ako webstránky ako Zipcar a Swaptree menia pravidlá ľudského správania.

Collaborative consumption is reshaping not just what people use, but how they use it, creating powerful new systems built on sharing. From swapping DVDs online to car-sharing services that helped 100 out of 250 self-confessed car addicts give up ownership, technology now enables trust between strangers at unprecedented scale. Peer-to-peer platforms and social networks are fueling a shift from hyper-consumption to an economy of access, stretching the life cycle of products and making collective good practical and appealing. By reimagining ownership, society can address waste, redefine value, and build more sustainable habits.