Name: Rachel Botsman: O caso para o consumo cooperativo.
Uploaded: 2010-12-17T15:56:00Z
Duration: 16 min 17 s
Description: No TEDxSydney, Rachel Botsman diz que estamos "conectados para compartilhar" -- e mostra como sites como o Zipcar e o Swaptree estão mudando as regras do comportamento humano.

Rachel Botsman: Rachel Botsman: O caso para o consumo cooperativo.

Rachel Botsman: O caso para o consumo cooperativo.

No TEDxSydney, Rachel Botsman diz que estamos "conectados para compartilhar" -- e mostra como sites como o Zipcar e o Swaptree estão mudando as regras do comportamento humano.

Collaborative consumption is reshaping not just what people use, but how they use it, creating powerful new systems built on sharing. From swapping DVDs online to car-sharing services that helped 100 out of 250 self-confessed car addicts give up ownership, technology now enables trust between strangers at unprecedented scale. Peer-to-peer platforms and social networks are fueling a shift from hyper-consumption to an economy of access, stretching the life cycle of products and making collective good practical and appealing. By reimagining ownership, society can address waste, redefine value, and build more sustainable habits.