Name: Rachel Botsman: seistes koostööl põhineva tarbimise eest
Uploaded: 2010-12-17T15:56:00Z
Duration: 16 min 17 s
Description: TEDxSydney koverentsil tutvustab Rachel Botsman ideed, et me oleme "juhtmetega ühendatud, et jagada" ja näitab, kuidas veebilehed nagu Zipcar ja Swaptree muudavad inimkäitumise reegleid.

Rachel Botsman: Rachel Botsman: seistes koostööl põhineva tarbimise eest

Rachel Botsman: seistes koostööl põhineva tarbimise eest

TEDxSydney koverentsil tutvustab Rachel Botsman ideed, et me oleme "juhtmetega ühendatud, et jagada" ja näitab, kuidas veebilehed nagu Zipcar ja Swaptree muudavad inimkäitumise reegleid.

Collaborative consumption is reshaping not just what people use, but how they use it, creating powerful new systems built on sharing. From swapping DVDs online to car-sharing services that helped 100 out of 250 self-confessed car addicts give up ownership, technology now enables trust between strangers at unprecedented scale. Peer-to-peer platforms and social networks are fueling a shift from hyper-consumption to an economy of access, stretching the life cycle of products and making collective good practical and appealing. By reimagining ownership, society can address waste, redefine value, and build more sustainable habits.