Name: Рейчъл Боцман: Случаят със съвместната консумация
Uploaded: 2010-12-17T15:56:00Z
Duration: 16 min 17 s
Description: На TEDxSydney Рейчъл Боцман каза, че сме "свързани, за да споделяме" - и показа как сайтове като Zipcar и Swaptree променят правилата на човешкото поведение.

На TEDxSydney Рейчъл Боцман каза, че сме "свързани, за да споделяме" - и показа как сайтове като Zipcar и Swaptree променят правилата на човешкото поведение.

Рейчъл Боцман: Случаят със съвместната консумация

Collaborative consumption is reshaping not just what people use, but how they use it, creating powerful new systems built on sharing. From swapping DVDs online to car-sharing services that helped 100 out of 250 self-confessed car addicts give up ownership, technology now enables trust between strangers at unprecedented scale. Peer-to-peer platforms and social networks are fueling a shift from hyper-consumption to an economy of access, stretching the life cycle of products and making collective good practical and appealing. By reimagining ownership, society can address waste, redefine value, and build more sustainable habits.

Sharing Is the New Owning in the Connected Age

What's Mine Is Yours: The Rise of Collaborative Consumption

*Who Can You Trust?: How Technology Brought Us Together and Why It Might Drive Us Apart*

TEDx

business

cities

collaboration

communication

consumerism

culture

technology

trust

TEDx Talk

Rachel Botsman: Рейчъл Боцман: Случаят със съвместната консумация