Designer  Philippe Starck -- bez pokazywania ładnych slajdów -- spędza 18 minut na sięganiu do samych korzeni pytania "dlaczego projektować?" Słuchajcie uważnie jedynej doskonałej mantry dla nas wszystkich, genialnej lub nie.

Philippe Starck myśli głęboko o projektowaniu

The driving force behind design is not the object itself, but its impact on people and the broader arc of civilization. From primordial soup to today’s 'super-monkey,' humanity has spent four billion years in constant mutation, each generation mistakenly believing it is the final form. In a world shifting between light and shadow, the true duty is to raise our perspective and participate in shaping the ongoing story. Even a toothbrush, thoughtfully designed, can connect to the larger evolution of society.

Design Exists To Serve Human Evolution, Not Just Objects

design

humanity