Name: How data will transform business
Uploaded: 2014-03-04T16:50:21Z
Duration: 13 min 44 s
Description: What does the future of business look like? In an informative talk, Philip Evans gives a quick primer on two long-standing theories in strategy -- and explains why he thinks they are essentially invalid.

Philip Evans: How data will transform business

How data will transform business

What does the future of business look like? In an informative talk, Philip Evans gives a quick primer on two long-standing theories in strategy -- and explains why he thinks they are essentially invalid.

The foundation of business strategy is shifting as data explodes and technology makes information nearly free to share and connect. The cost of mapping a human genome plunged from $200 million to under $1,000 in just fifteen years, redefining medicine and value chains alike. Traditional models based on scale and control are giving way to horizontal networks built on data collaboration. Businesses must rethink competition, cooperation, and even what it means to be an industry.