Name: Paula Scher 變得認真了
Uploaded: 2009-01-16T01:00:00Z
Duration: 21 min 34 s
Description: Paula Scher回顧她的設計生涯(她設計過專輯封面、書本封面、花旗銀行的標誌...等)，並精確的指出真正讓她感受到工作樂趣的時刻，在她傳奇的職涯中，找尋極好的設計和象徵。

Paula Scher回顧她的設計生涯(她設計過專輯封面、書本封面、花旗銀行的標誌...等)，並精確的指出真正讓她感受到工作樂趣的時刻，在她傳奇的職涯中，找尋極好的設計和象徵。

Paula Scher 變得認真了

Great design happens when work becomes play, blending childlike curiosity with bold risk-taking. The most inventive moments often arise from ignorance, arrogance, or sheer impulse, not from following safe rules. An early passion for breaking away from the Helvetica typeface led to collaborations that transformed public spaces and iconic brands. Over time, popular success can turn creative play into stifling routine, so true growth means constantly seeking new ways to be unqualified and willing to fail.

Serious Play Fuels Creative Breakthroughs, Not Solemn Perfection

*Make It Bigger*

Creative cartography