Name: 保拉舍尔变得认真了
Uploaded: 2009-01-16T01:00:00Z
Duration: 21 min 34 s
Description: 保拉舍尔回顾了作为设计师的生活（她设计专辑封面，书籍和花旗银行的标志...），一针见血地指出了她真正享受这种生活的时刻。从她具有传奇色彩的职业生涯中寻找华丽的设计和图片。

Paula Scher: 保拉舍尔变得认真了

保拉舍尔变得认真了

保拉舍尔回顾了作为设计师的生活（她设计专辑封面，书籍和花旗银行的标志...），一针见血地指出了她真正享受这种生活的时刻。从她具有传奇色彩的职业生涯中寻找华丽的设计和图片。

Great design happens when work becomes play, blending childlike curiosity with bold risk-taking. The most inventive moments often arise from ignorance, arrogance, or sheer impulse, not from following safe rules. An early passion for breaking away from the Helvetica typeface led to collaborations that transformed public spaces and iconic brands. Over time, popular success can turn creative play into stifling routine, so true growth means constantly seeking new ways to be unqualified and willing to fail.