Name: Pol Zak (Paul Zak): Poverenje, moralnost - i oksitocin
Uploaded: 2011-11-01T14:53:41Z
Duration: 16 min 17 s
Description: Šta pokreće našu želju za moralnim ponašanjem? Neuroekonomist Pol Zak pokazuje zašto veruje da je oksitocin (on ga naziva "moralnim molekulom") odgovoran za poverenje, empatiju i druga osećanja koja pomažu u izgradnji stabilnog društva.

Šta pokreće našu želju za moralnim ponašanjem? Neuroekonomist Pol Zak pokazuje zašto veruje da je oksitocin (on ga naziva "moralnim molekulom") odgovoran za poverenje, empatiju i druga osećanja koja pomažu u izgradnji stabilnog društva.

Pol Zak (Paul Zak): Poverenje, moralnost - i oksitocin

Human morality may be rooted in biology, driven by a simple molecule called oxytocin. Experiments show that trust, generosity, and empathy all surge when oxytocin levels rise, whether giving money to strangers or simply receiving a hug. In a study, 90 percent of people entrusted money to someone they could not see, and nearly all recipients returned some, mirroring a spike in oxytocin. Social rituals, touch, and even social media can activate this powerful chemical, revealing just how deeply connection shapes human behavior.

Oxytocin Fuels Trust, Empathy, And The Chemistry Of Morality

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behavioral economics

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TED Stage Talk

Paul Zak: Pol Zak (Paul Zak): Poverenje, moralnost - i oksitocin