Какво ни кара да се държим морално? Невроикономистът Пол Зак показва защо вярва, че окситоцинът (наричан от него "молекулата на морала") е отговорен за доверието, съчувствието и други чувства, помагащи ни да изградим стабилно общество.

Пол Зак: Доверие, моралност... и окситоцин

Human morality may be rooted in biology, driven by a simple molecule called oxytocin. Experiments show that trust, generosity, and empathy all surge when oxytocin levels rise, whether giving money to strangers or simply receiving a hug. In a study, 90 percent of people entrusted money to someone they could not see, and nearly all recipients returned some, mirroring a spike in oxytocin. Social rituals, touch, and even social media can activate this powerful chemical, revealing just how deeply connection shapes human behavior.

Oxytocin Fuels Trust, Empathy, And The Chemistry Of Morality

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Paul Zak: Пол Зак: Доверие, моралност... и окситоцин