Name: 要如何更有說服力？答案和直覺相反！
Uploaded: 2021-01-05T21:03:58Z
Duration: 10 min 40 s
Description: 怎麼建立論點比較好？組織心理學家尼羅·薩凡納森要來教大家迷人的一課：「稀釋效應」。它是一種認知怪癖，會削弱我們的強力論述。他也會說明為什麼簡潔才是說服力的真正靈魂。

尼羅·薩凡納森: 要如何更有說服力？答案和直覺相反！

要如何更有說服力？答案和直覺相反！

怎麼建立論點比較好？組織心理學家尼羅·薩凡納森要來教大家迷人的一課：「稀釋效應」。它是一種認知怪癖，會削弱我們的強力論述。他也會說明為什麼簡潔才是說服力的真正靈魂。

Adding weaker points to a strong case actually lowers its persuasive power, a mental bias called the dilution effect. In one study, people valued a perfect 24-piece dinnerware set at 390 pounds, but when more pieces were added—many of them broken—the value dropped to just 192 pounds. This cognitive quirk affects everything from judging products to assessing people and even risk evaluation in pharmaceutical ads. Focusing on the strongest evidence, not the sheer volume of arguments, leads to greater influence.