Name: 一种反直觉的更具效果的说服方式
Uploaded: 2021-01-05T21:03:58Z
Duration: 10 min 40 s
Description: 提出一个好观点的最佳方式是什么？组织心理学家尼罗·西瓦纳坦（Niro Sivanathan）就 “稀释效应”演绎了一堂精彩的课程，这是一种削弱我们最强案例的认知怪癖 —— 并揭示了为什么简洁才是说服的真正灵魂。

尼罗·西瓦纳坦: 一种反直觉的更具效果的说服方式

一种反直觉的更具效果的说服方式

提出一个好观点的最佳方式是什么？组织心理学家尼罗·西瓦纳坦（Niro Sivanathan）就 “稀释效应”演绎了一堂精彩的课程，这是一种削弱我们最强案例的认知怪癖 —— 并揭示了为什么简洁才是说服的真正灵魂。

Adding weaker points to a strong case actually lowers its persuasive power, a mental bias called the dilution effect. In one study, people valued a perfect 24-piece dinnerware set at 390 pounds, but when more pieces were added—many of them broken—the value dropped to just 192 pounds. This cognitive quirk affects everything from judging products to assessing people and even risk evaluation in pharmaceutical ads. Focusing on the strongest evidence, not the sheer volume of arguments, leads to greater influence.