The counterintuitive way to be more persuasive

Name: The counterintuitive way to be more persuasive
Uploaded: 2021-01-05T21:03:58Z
Duration: 10 min 40 s
Description: What's the best way to make a good point? Organizational psychologist Niro Sivanathan offers a fascinating lesson on the "dilution effect," a cognitive quirk that weakens our strongest cases -- and reveals why brevity is the true soul of persuasion.

2,586,824 plays|

Niro Sivanathan |

TEDxLondonBusinessSchool

• May 2019

What's the best way to make a good point? Organizational psychologist Niro Sivanathan offers a fascinating lesson on the "dilution effect," a cognitive quirk that weakens our strongest cases -- and reveals why brevity is the true soul of persuasion.