What makes technology so habit-forming?

Name: What makes technology so habit-forming?
Uploaded: 2018-02-12T16:23:17Z
Duration: 13 min 17 s
Description: About 40% of what you do, day in and day out, is done purely out of habit. Nir Eyal decodes how technology companies -- the masters of "habit-forming" products -- design the tech products we can't put down. But it isn't all negative manipulation, he says. It can and should be used for good.

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Nir Eyal |

TED@IBM

• October 2015

About 40% of what you do, day in and day out, is done purely out of habit. Nir Eyal decodes how technology companies -- the masters of "habit-forming" products -- design the tech products we can't put down. But it isn't all negative manipulation, he says. It can and should be used for good.