Name: 伟大演讲的神秘结构
Uploaded: 2012-02-05T14:58:38Z
Duration: 18 min
Description: 从《我有一个梦想》到史蒂芬·乔布斯的苹果发布会，很多著名的演讲都有一个能引起听众共鸣的模式。在这场演讲中，演讲专家南希·杜阿尔特（Nancy Duarte）将会为大家分享如何做出强有力的行动号召。

从《我有一个梦想》到史蒂芬·乔布斯的苹果发布会，很多著名的演讲都有一个能引起听众共鸣的模式。在这场演讲中，演讲专家南希·杜阿尔特（Nancy Duarte）将会为大家分享如何做出强有力的行动号召。

伟大演讲的神秘结构

Ideas only spark change when shared in a way that deeply resonates. The most powerful presentations, from the 'I Have a Dream' speech to the iPhone launch, use classic story structures to turn the audience into heroes. Contrasting the status quo with a bold vision, and guiding listeners through emotional highs and lows, makes messages memorable and transformative. Even small ideas can ignite movements when communicated with story-driven clarity and passion.

Great Talks Move Audiences With Stories, Not Just Facts

*Resonate*

Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols