What sex, soap and alcohol taught me about making an impact

Name: What sex, soap and alcohol taught me about making an impact
Uploaded: 2025-08-22T14:44:31Z
Duration: 9 min 57 s
Description: What if saving lives and growing a company went hand in hand? Public health expert Myriam Sidibe thinks many businesses are going about social impact all wrong — and leaving millions of dollars on the table at the same time. Drawing from decades of experience, she reveals a playbook for brands to create real impact, proving that what’s good for society can be great for business.

1,813,274 plays|

Myriam Sidibe |

TED2025

• April 2025

What if saving lives and growing a company went hand in hand? Public health expert Myriam Sidibe thinks many businesses are going about social impact all wrong — and leaving millions of dollars on the table at the same time. Drawing from decades of experience, she reveals a playbook for brands to create real impact, proving that what’s good for society can be great for business.