Name: 摩根‧斯珀洛克(Morgan Spurlock)：史上最成功的TED講座販售
Uploaded: 2011-04-06T15:00:00Z
Duration: 19 min 11 s
Description: 憑藉著幽默和毅力，導演摩根‧斯普爾洛克（Morgan Spurlock）潛入潛在且有影響力的品牌行銷的世界裡，他企圖拍攝一部由贊助商完全贊助的電影。（同時，這場演講的命名權也是來自廠商贊助。由誰贊助和贊助了多少錢？他會告訴你。）

憑藉著幽默和毅力，導演摩根‧斯普爾洛克（Morgan Spurlock）潛入潛在且有影響力的品牌行銷的世界裡，他企圖拍攝一部由贊助商完全贊助的電影。（同時，這場演講的命名權也是來自廠商贊助。由誰贊助和贊助了多少錢？他會告訴你。）

摩根‧斯珀洛克(Morgan Spurlock)：史上最成功的TED講座販售

Honest storytelling meets the world of brand sponsorship, revealing the power and perils of transparency in advertising. By auctioning off the naming rights to a TED Talk for $7,100 on eBay, the project tests how far companies will go for exposure when control slips from their grasp. Only 17 out of 500 companies chose transparency over safety, but their leap paid off with 900 million media impressions in just two weeks. In a media landscape hungry for authenticity, taking risks with openness can spark real impact.

Radical Transparency Turns Branding Into Risk—And Opportunity

*The Greatest Movie Ever Sold*

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