Name: 摩根·斯普尔洛克：TED史上最卖座演讲
Uploaded: 2011-04-06T15:00:00Z
Duration: 19 min 11 s
Description: 电影制作人摩根·斯普尔洛克凭着他的幽默和坚持，一头扎进了神秘而极具影响力的品牌营销，力求拉到全额赞助拍摄一部关于赞助商的影片。（是的，这段演讲也得到了冠名权的赞助。那么出资赞助的是谁？赞助金额是多少？请听他为您道来。）

电影制作人摩根·斯普尔洛克凭着他的幽默和坚持，一头扎进了神秘而极具影响力的品牌营销，力求拉到全额赞助拍摄一部关于赞助商的影片。（是的，这段演讲也得到了冠名权的赞助。那么出资赞助的是谁？赞助金额是多少？请听他为您道来。）

摩根·斯普尔洛克：TED史上最卖座演讲

Honest storytelling meets the world of brand sponsorship, revealing the power and perils of transparency in advertising. By auctioning off the naming rights to a TED Talk for $7,100 on eBay, the project tests how far companies will go for exposure when control slips from their grasp. Only 17 out of 500 companies chose transparency over safety, but their leap paid off with 900 million media impressions in just two weeks. In a media landscape hungry for authenticity, taking risks with openness can spark real impact.