Name: Morgan Sparlok: Najveći TED govor ikada prodat
Uploaded: 2011-04-06T15:00:00Z
Duration: 19 min 11 s
Description: Humorom i upornošću, filmski stvaralac Morgan Sparlok uranja u skriveni ali uticajni svet brend marketinga, u okviru svog poduhvata da napravi u potpunosti sponzorisan film o sponzorstvu. (I da, prava za spominjanje u ovom govoru su takođe sponzorisana. Od koga i za koliko? Sve će vam reći.)

Humorom i upornošću, filmski stvaralac Morgan Sparlok uranja u skriveni ali uticajni svet brend marketinga, u okviru svog poduhvata da napravi u potpunosti sponzorisan film o sponzorstvu. (I da, prava za spominjanje u ovom govoru su takođe sponzorisana. Od koga i za koliko? Sve će vam reći.)

Morgan Sparlok: Najveći TED govor ikada prodat

Honest storytelling meets the world of brand sponsorship, revealing the power and perils of transparency in advertising. By auctioning off the naming rights to a TED Talk for $7,100 on eBay, the project tests how far companies will go for exposure when control slips from their grasp. Only 17 out of 500 companies chose transparency over safety, but their leap paid off with 900 million media impressions in just two weeks. In a media landscape hungry for authenticity, taking risks with openness can spark real impact.