Name: Molly Crockett 談小心「神經胡說」
Uploaded: 2012-12-18T16:12:34Z
Duration: 11 min 1 s
Description: 現今行銷手法常與大腦有關：新聞標題聲稱起司三明治可以幫助我們作決定、「神經」飲料聲稱可以降低壓力。只是有個問題，神經科學家 Molly Crockett 說：這些「提升神經產品」是未經科學證實的。在這個扼要的演講中，Crockette 解釋神經科學數據的限制，並說明為什麼我們該注意這些。

Molly Crockett: Molly Crockett 談小心「神經胡說」

Molly Crockett 談小心「神經胡說」

現今行銷手法常與大腦有關：新聞標題聲稱起司三明治可以幫助我們作決定、「神經」飲料聲稱可以降低壓力。只是有個問題，神經科學家 Molly Crockett 說：這些「提升神經產品」是未經科學證實的。在這個扼要的演講中，Crockette 解釋神經科學數據的限制，並說明為什麼我們該注意這些。

Bold headlines once claimed a cheese sandwich could solve tough decisions, all based on a misinterpreted brain study. Neuroscience discoveries often get distorted by media and marketers who promise easy fixes, from mood drinks to brain scans that claim to diagnose everything. The actual science is far more complex, and real breakthroughs require careful evidence. Jumping to conclusions risks distracting from genuine research that could benefit lives in the long run.

Neuroscience Myths Fuel Marketing Hype, Not Real Solutions

How to spot neuro-nonsense

brain

marketing

media

neuroscience

science

decision-making

behavioral economics

cognitive science

bioethics

consumerism

health

journalism

medical research

shopping

mental health

TED Stage Talk