现代营销中大脑无处不在：
新闻标题声称奶酪三明治帮助决策，而“神经”饮料声称，可以减轻压力。神经科学家Molly Crockett认为，这些提法有一个问题：这些好处“神经增强功效”并没有被科学证明。在本片的直截了当的演讲中，Crockett揭示了对神经科学数据解读的局限性，还有为什么我们要关注它们。

Molly Crockett: 注意神经骗局

Bold headlines once claimed a cheese sandwich could solve tough decisions, all based on a misinterpreted brain study. Neuroscience discoveries often get distorted by media and marketers who promise easy fixes, from mood drinks to brain scans that claim to diagnose everything. The actual science is far more complex, and real breakthroughs require careful evidence. Jumping to conclusions risks distracting from genuine research that could benefit lives in the long run.

Neuroscience Myths Fuel Marketing Hype, Not Real Solutions

How to spot neuro-nonsense

brain

marketing

media

neuroscience

science

decision-making

behavioral economics

cognitive science

bioethics

consumerism

health

journalism

medical research

shopping

mental health

TED Stage Talk

Molly Crockett: Molly Crockett: 注意神经骗局