在TEDxChange,  Melinda Gates大膽地提出非營利組織可以從可口可樂這樣的企業身上學習。他們深入當地的、全球性的行銷人員及經銷商網路，可以確保即使在遙遠的村落裡，人們也會想要得到、而且也可以得到可口可樂。為什麼保險套、衛生設施、疫苗接種等不能也這樣做呢？

Melinda French Gates:非營利組織可以從可口可樂學的事情

Nonprofit efforts often struggle to reach the remotest corners, yet Coca-Cola manages to deliver 1.5 billion servings daily worldwide, even to villages with dirt floors and no electricity. The secret lies in real-time data, empowering local entrepreneurs, and aspirational marketing that taps into community values. By learning from these strategies, public health programs have slashed child mortality in Ethiopia and nearly eradicated polio in India. Harnessing these business tactics could make lifesaving services as accessible as an ice-cold Coke.

Nonprofits Can Thrive by Adopting Coca-Cola’s Playbook

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Melinda Gates: Melinda French Gates:非營利組織可以從可口可樂學的事情