Name: 美琳达.法兰奇.盖茨：可口可乐的生意经
Uploaded: 2010-10-12T08:44:00Z
Duration: 16 min 11 s
Description: 在TEDxChange系列中，美琳达.盖茨果敢地倡议非盈利性组织向可口可乐这样的大公司学习。可口可乐公司遍布全球的网络能够保证世界上任何一个偏远的村庄 -- 都能得到 -- 一瓶可乐。为什么不对安全套，卫生设施，以及疾病疫苗也采取这样的推广手段呢？

在TEDxChange系列中，美琳达.盖茨果敢地倡议非盈利性组织向可口可乐这样的大公司学习。可口可乐公司遍布全球的网络能够保证世界上任何一个偏远的村庄 -- 都能得到 -- 一瓶可乐。为什么不对安全套，卫生设施，以及疾病疫苗也采取这样的推广手段呢？

美琳达.法兰奇.盖茨：可口可乐的生意经

Nonprofit efforts often struggle to reach the remotest corners, yet Coca-Cola manages to deliver 1.5 billion servings daily worldwide, even to villages with dirt floors and no electricity. The secret lies in real-time data, empowering local entrepreneurs, and aspirational marketing that taps into community values. By learning from these strategies, public health programs have slashed child mortality in Ethiopia and nearly eradicated polio in India. Harnessing these business tactics could make lifesaving services as accessible as an ice-cold Coke.