Massimo Russo: 3 ways your company's data can jump-start climate action

3 ways your company's data can jump-start climate action

From helping build smart cities to supporting the sustainable energy sector, the possibilities of big data are endless. But many companies are still wary of sharing data that could expose them to risk and diminish their competitive advantage. What if uniting towards a common goal could help them overcome these fears? Data cooperation expert Massimo Russo shares three ways to jump-start a virtuous cycle of data sharing -- and how it can lead to better climate change solutions.

The dream of smart, green cities relies on companies, individuals, and governments breaking down barriers to data sharing. Although 85 percent of urban sustainability solutions require more open data, most businesses hesitate, fearing loss of competitive advantage. Inspiring examples, like rival automakers pooling mapping data to reduce truck emissions, show what’s possible when the common goal is fighting climate change. Overcoming reluctance and fostering collaboration can unlock faster, smarter progress for cities and the planet.