要在如今的竞争激烈的经济环境中生存，你需要不断为你自己的生意想出新的主意。究竟要怎么样才能守住你的生意呢？策略分析师马丁·里弗斯 (Martin Reeves) 建议我们可以通过玩耍来寻找商业上的新灵感。他还邀请我们一起跟他玩一些想象力游戏。通过这些游戏，他曾帮助过许多领导者拓展思维，并且想出许多新的主意。

Sustained competitive advantage is vanishing, with business model leadership shrinking from a decade to just a single year. Imagination and playful experimentation, much like how kids invent new worlds with toys, are now crucial for companies to keep evolving. Structured imagination games help business leaders break free from rigid mental models and uncover disruptive opportunities. By embracing play, organizations can anticipate threats, adapt faster, and unlock hidden creative potential within their teams.

Play Is the Secret Weapon for Lasting Business Success

*The Imagination Machine: How to Spark New Ideas and Create Your Company's Future*

*Your Strategy Needs a Strategy: How to Choose and Execute the Right Approach*

为什么游戏对企业至关重要？

business

leadership

work

innovation

success

TED Institute Talk

马丁·里弗斯 : 为什么游戏对企业至关重要？