I misspoke at this point: Kongō Gumi was founded in 578 AD and was absorbed as a subsidiary of Takamatsu in 2006, giving the company a lifespan of 1,428 years, not, as I said, 1,480 years. The transcript and subtitles have been corrected to fix the error.

마틴 리브스(Martin Reeves): 백 년 동안 장수하는 기업을 만드는 법

백 년 동안 장수하는 기업을 만드는 법

오래 살아남는 기업이 되는 법을 찾으려면 우리 몸의 면역계에서 영감을 얻는 것이 좋을지도 모릅니다. 전략가 마틴 리브스는 기업의 수명 감소에 대한 놀라운 통계를 보여 주고, 변화의 물결에도 번성할 수 있는 끈질긴 기업을 만들기 위해 의사결정자들이 적용할 수 있는 여섯 가지 원칙을 설명합니다.

Businesses modeled after living systems endure far longer than those focused on efficiency alone. With the average US public company now lasting only 30 years, even century-old giants can suddenly fail. Drawing lessons from the human immune system, nature’s principles like redundancy, adaptability, and diversity help organizations survive shocks that pure efficiency cannot. Long-lived companies think biologically, shaping strategies to thrive amid constant change.

Nature’s Blueprint Outlasts Efficiency in Building Resilient Companies

*Your Strategy Needs a Strategy: How to Choose and Execute the Right Approach*

*Fragile Dominion: Complexity and the Commons*

"When Resilience Is More Important Than Efficiency"

"Achieving Vitality in Turbulent Times"

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TED Institute Talk