I misspoke at this point: Kongō Gumi was founded in 578 AD and was absorbed as a subsidiary of Takamatsu in 2006, giving the company a lifespan of 1,428 years, not, as I said, 1,480 years. The transcript and subtitles have been corrected to fix the error.

何年も続くビジネスを築きたいと思うなら、ヒトの免疫システムほど参考になるものはないかもれません。戦略家のマーティン・リーブスが驚くほど短命になりつつある企業の統計を紹介し、変わりゆく時代の中でレジリエントなビジネスを構築していくために、生命体からヒントを得た６つの原則を経営に生かす方法を説明します。

百年続くビジネスを築くには

Businesses modeled after living systems endure far longer than those focused on efficiency alone. With the average US public company now lasting only 30 years, even century-old giants can suddenly fail. Drawing lessons from the human immune system, nature’s principles like redundancy, adaptability, and diversity help organizations survive shocks that pure efficiency cannot. Long-lived companies think biologically, shaping strategies to thrive amid constant change.

Nature’s Blueprint Outlasts Efficiency in Building Resilient Companies

*Your Strategy Needs a Strategy: How to Choose and Execute the Right Approach*

*Fragile Dominion: Complexity and the Commons*

"When Resilience Is More Important Than Efficiency"

"Achieving Vitality in Turbulent Times"

biology

future

innovation

business

leadership

potential

resources

productivity

success

work

TED Institute Talk

マーティン・リーブス: 百年続くビジネスを築くには