如果可以選擇的話，很少人會選擇購買會傷害地球的產品，然而要知道商品是如何製造、原料從何而來幾乎是不可能的事。供應鏈創新者者馬庫斯．慕茨說，現在該改變現狀了。他分享了如何運用供應鏈科技追蹤小鱗犬牙南極魚從海洋到餐桌上的資訊，並證明讓消費者能選擇自己信任的商品是有可能的事。

供應鏈透明化如何幫助地球

Most products hide their origins, making it almost impossible to know if daily purchases harm the planet or exploit people. By tagging Patagonian toothfish with RFID chips and linking each fish's journey to blockchain-verified data, it's now possible to trace food from ocean to plate. Technologies like sensors and digital tracking are unlocking real-time, trustworthy information for consumers. This new era gives people the power to support ethical producers with every purchase.

Supply Chain Transparency Turns Everyday Choices Into Climate Action

blockchain

technology

sustainability

innovation

business

environment

consumerism

TED Institute Talk

馬庫斯．慕茨: 供應鏈透明化如何幫助地球