With all that spam clogging your inbox, a more personalized experience with the brands you interact with would be a refreshing change of pace. Sharing insights from his research into what brands can do to improve the experience of the people they want to reach, personalization pioneer Mark Abraham highlights a key mindset that can help companies boost their growth (and delight their customers) in the era of AI.

The power of personalization in the age of AI

Personalized experiences, not endless generic messages, are what people crave from brands in a world flooded by 360 billion daily emails. Research shows that companies leading in personalization grow ten points faster and are set to capture a two-trillion-dollar advantage. Only 10 percent of businesses qualify as true personalization leaders, leaving most consumers frustrated by irrelevant outreach. Embracing a 'less is more' approach, where each interaction gets smarter and more relevant, builds trust and loyalty in an age of AI-driven content overload.

Personalization Beats Spam And Fuels Business Growth In The AI Era

*Personalized: Customer Strategy in the Age of AI*

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