The ethics of collecting data

Name: The ethics of collecting data
Uploaded: 2018-02-12T15:27:13Z
Duration: 10 min 21 s
Description: One big ethical question looms over the excitement about the potential of big data: how do we maintain privacy while gleaning insight from all of this collected information? Marie Wallace offers some fresh thinking on the topic, such as radical transparency on how retailers use ads to target certain demographics.

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Marie Wallace |

TED@IBM

• September 2014

One big ethical question looms over the excitement about the potential of big data: how do we maintain privacy while gleaning insight from all of this collected information? Marie Wallace offers some fresh thinking on the topic, such as radical transparency on how retailers use ads to target certain demographics.