Name: How YouTube thinks about copyright
Uploaded: 2010-06-15T08:40:00Z
Duration: 5 min 28 s
Description: Margaret Gould Stewart, YouTube's head of user experience, talks about how the ubiquitous video site works with copyright holders and creators to foster (at the best of times) a creative ecosystem where everybody wins.

Margaret Gould Stewart, YouTube's head of user experience, talks about how the ubiquitous video site works with copyright holders and creators to foster (at the best of times) a creative ecosystem where everybody wins.

How YouTube thinks about copyright

Copyright in the digital age is not just about ownership, but about creating a vibrant web of relationships. Every minute, over 20 hours of video are uploaded to YouTube, all scanned against millions of reference files by its Content ID system. With the right approach, viral moments—like a wedding dance video that revived a chart-topping song—can benefit artists, companies, and communities alike. Granting rights owners meaningful choices enables new art forms, audiences, and even social impact.