Name: 成功推销想法的秘诀
Uploaded: 2023-09-21T13:54:25Z
Duration: 4 min 46 s
Description: 有好点子但你知道该怎么推销它吗？投资人、教师玛尔·赫申森（Mar Hershenson）保你无忧。无论是和客户分享新产品，还是争取晋升，以下三步能帮助你讲述一个让人无法抗拒的故事，得到你想要的“yes”。

玛尔·赫申森（Mar Hershenson）: 成功推销想法的秘诀

成功推销想法的秘诀

有好点子但你知道该怎么推销它吗？投资人、教师玛尔·赫申森（Mar Hershenson）保你无忧。无论是和客户分享新产品，还是争取晋升，以下三步能帮助你讲述一个让人无法抗拒的故事，得到你想要的“yes”。

Winning ideas are sold through stories that spark FOMO, not just slides and stats. The most effective pitches immerse audiences in a hero’s journey, showing problems vividly and offering a can’t-miss solution. For example, a single gallon of milk can require 1,000 gallons of water to produce, but storytelling can make sustainable alternatives irresistible. When presenters admit weaknesses openly and explain their plans, they gain trust and inspire commitment.