Name: The secret to successfully pitching an idea
Uploaded: 2023-09-21T13:54:25Z
Duration: 4 min 46 s
Description: Have a great idea but not sure how to sell it? Investor and teacher Mar Hershenson has you covered. Whether it's sharing a new product with a client or vying for a promotion, these three steps will help you tell an irresistible story and get the "yes" you're looking for.

Mar Hershenson: The secret to successfully pitching an idea

The secret to successfully pitching an idea

Have a great idea but not sure how to sell it? Investor and teacher Mar Hershenson has you covered. Whether it's sharing a new product with a client or vying for a promotion, these three steps will help you tell an irresistible story and get the "yes" you're looking for.

Winning ideas are sold through stories that spark FOMO, not just slides and stats. The most effective pitches immerse audiences in a hero’s journey, showing problems vividly and offering a can’t-miss solution. For example, a single gallon of milk can require 1,000 gallons of water to produce, but storytelling can make sustainable alternatives irresistible. When presenters admit weaknesses openly and explain their plans, they gain trust and inspire commitment.