Name: 葛拉威爾談義大利麵醬
Uploaded: 2006-09-19T00:11:00Z
Duration: 17 min 16 s
Description: 《引爆趨勢》的作者葛拉威爾分享飲食產業追求完美義大利麵醬的內幕－也同時探討選擇和幸福的本質。

Malcolm Gladwell: 葛拉威爾談義大利麵醬

葛拉威爾談義大利麵醬

《引爆趨勢》的作者葛拉威爾分享飲食產業追求完美義大利麵醬的內幕－也同時探討選擇和幸福的本質。

Happiness is not about finding a single perfect choice but about recognizing the wide range of what people truly want. The revolution in spaghetti sauce happened when a food scientist realized there was no one ideal flavor, leading to the creation of extra-chunky varieties that earned $600 million for Prego. Focus groups and surveys failed to uncover hidden preferences because most people cannot articulate their real desires. By segmenting products to match diverse tastes, the food industry unlocked both satisfaction and success.