Name: 马尔科姆·葛拉威尔谈意粉酱
Uploaded: 2006-09-19T00:11:00Z
Duration: 17 min 16 s
Description: 《引爆点》的作者马尔科姆·葛拉威尔揭开食品行业探寻完美的意粉酱的历程 ─ 并进一步探讨了选择和快乐的本质。

《引爆点》的作者马尔科姆·葛拉威尔揭开食品行业探寻完美的意粉酱的历程 ─ 并进一步探讨了选择和快乐的本质。

马尔科姆·葛拉威尔谈意粉酱

Happiness is not about finding a single perfect choice but about recognizing the wide range of what people truly want. The revolution in spaghetti sauce happened when a food scientist realized there was no one ideal flavor, leading to the creation of extra-chunky varieties that earned $600 million for Prego. Focus groups and surveys failed to uncover hidden preferences because most people cannot articulate their real desires. By segmenting products to match diverse tastes, the food industry unlocked both satisfaction and success.

True Happiness Lies In Embracing Human Taste Diversity

business

consumerism

culture

economics

food

marketing

media

storytelling

decision-making

TED Stage Talk

Malcolm Gladwell: 马尔科姆·葛拉威尔谈意粉酱