Name: Malcolm Gladwell o špagetovej omáčke
Uploaded: 2006-09-19T00:11:00Z
Duration: 17 min 16 s
Description: Malcolm Gladwell, autor knihy Bod zlomu, sleduje snahu potravinového priemyslu o vytvorenie perfektnej špagetovej omáčky -- a rozširuje to na diskusiu o povahe voľby a štastia.

Malcolm Gladwell: Malcolm Gladwell o špagetovej omáčke

Malcolm Gladwell o špagetovej omáčke

Malcolm Gladwell, autor knihy Bod zlomu, sleduje snahu potravinového priemyslu o vytvorenie perfektnej špagetovej omáčky -- a rozširuje to na diskusiu o povahe voľby a štastia.

Happiness is not about finding a single perfect choice but about recognizing the wide range of what people truly want. The revolution in spaghetti sauce happened when a food scientist realized there was no one ideal flavor, leading to the creation of extra-chunky varieties that earned $600 million for Prego. Focus groups and surveys failed to uncover hidden preferences because most people cannot articulate their real desires. By segmenting products to match diverse tastes, the food industry unlocked both satisfaction and success.