Name: Malcom Gladwell : les sauces spaghetti
Uploaded: 2006-09-19T00:11:00Z
Duration: 17 min 16 s
Description: L'auteur de "Tipping Point", Malcom Gladwell examine l'industrie alimentaire à la recherche de la sauce spaghetti parfaite--et élargit le débat à la nature du choix et du bonheur.

Malcolm Gladwell: Malcom Gladwell : les sauces spaghetti

Malcom Gladwell : les sauces spaghetti

L'auteur de "Tipping Point", Malcom Gladwell examine l'industrie alimentaire à la recherche de la sauce spaghetti parfaite--et élargit le débat à la nature du choix et du bonheur.

Happiness is not about finding a single perfect choice but about recognizing the wide range of what people truly want. The revolution in spaghetti sauce happened when a food scientist realized there was no one ideal flavor, leading to the creation of extra-chunky varieties that earned $600 million for Prego. Focus groups and surveys failed to uncover hidden preferences because most people cannot articulate their real desires. By segmenting products to match diverse tastes, the food industry unlocked both satisfaction and success.