نویسنده مطرح مالکوم گلادول  به صنعت غذایی که به دنبال سس اسپاگتی کامل هست وارد می شود و در خصوص ماهیت انتخاب و خوشبختی، یک بحث بزرگتری را شکل می دهد.

مالکوم گلادول در سس اسپاگتی

Happiness is not about finding a single perfect choice but about recognizing the wide range of what people truly want. The revolution in spaghetti sauce happened when a food scientist realized there was no one ideal flavor, leading to the creation of extra-chunky varieties that earned $600 million for Prego. Focus groups and surveys failed to uncover hidden preferences because most people cannot articulate their real desires. By segmenting products to match diverse tastes, the food industry unlocked both satisfaction and success.

True Happiness Lies In Embracing Human Taste Diversity

business

consumerism

culture

economics

food

marketing

media

storytelling

decision-making

TED Stage Talk

Malcolm Gladwell: مالکوم گلادول در سس اسپاگتی