Name: Malcolm Gladwell o špagetové omáčce
Uploaded: 2006-09-19T00:11:00Z
Duration: 17 min 16 s
Description: Autor knihy Bod zlomu Malcolm Gladwell zkoumá honbu potravinového průmyslu za dokonalou špagetovou omáčkou -- a dochází k širším závěrům o povaze volby a štěstí.

Malcolm Gladwell: Malcolm Gladwell o špagetové omáčce

Malcolm Gladwell o špagetové omáčce

Autor knihy Bod zlomu Malcolm Gladwell zkoumá honbu potravinového průmyslu za dokonalou špagetovou omáčkou -- a dochází k širším závěrům o povaze volby a štěstí.

Happiness is not about finding a single perfect choice but about recognizing the wide range of what people truly want. The revolution in spaghetti sauce happened when a food scientist realized there was no one ideal flavor, leading to the creation of extra-chunky varieties that earned $600 million for Prego. Focus groups and surveys failed to uncover hidden preferences because most people cannot articulate their real desires. By segmenting products to match diverse tastes, the food industry unlocked both satisfaction and success.