Name: We need to feed the whole world
Uploaded: 2009-05-07T01:00:00Z
Duration: 17 min 46 s
Description: Louise Fresco shows us why we should celebrate mass-produced, supermarket-style white bread. She says environmentally sound mass production will feed the world, yet leave a role for small bakeries and traditional methods.

Louise Fresco shows us why we should celebrate mass-produced, supermarket-style white bread. She says environmentally sound mass production will feed the world, yet leave a role for small bakeries and traditional methods.

We need to feed the whole world

Modern, mass-produced bread represents one of humanity’s greatest achievements: abundant, affordable food for billions. Since the 1960s, food availability per person has risen by 25 percent even as the global population has doubled. While nostalgia favors rustic loaves, small-scale farming alone cannot meet the needs of urbanizing societies. A blend of science, smart mechanization, and respect for tradition can nourish both people and planet.

Mass-Produced Bread Is Key to Feeding a Growing World

business

food

global issues

industrial design

consumerism

agriculture

sustainability

activism

international development

TED Stage Talk

Louise Fresco: We need to feed the whole world