Ideas change everything

3 thoughtful ways to conserve water

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Lana Mazahreh |

TED@BCG Milan

• October 2017

According to the UN, nearly one in three people worldwide live in a country facing a water crisis, and less than five percent of the world lives in a country that has more water today than it did 20 years ago. Lana Mazahreh grew up in Jordan, a state that has experienced absolute water scarcity since 1973, where she learned how to conserve water as soon as she was old enough to learn how to write her name. In this practical talk, she shares three lessons from water-poor countries on how to save water and address what's fast becoming a global crisis.

According to the UN, nearly one in three people worldwide live in a country facing a water crisis, and less than five percent of the world lives in a country that has more water today than it did 20 years ago. Lana Mazahreh grew up in Jordan, a state that has experienced absolute water scarcity since 1973, where she learned how to conserve water as soon as she was old enough to learn how to write her name. In this practical talk, she shares three lessons from water-poor countries on how to save water and address what's fast becoming a global crisis.

About the speaker

Water conservation activist

See speaker profile

BCG’s Lana Mazahreh wants individuals, companies and countries to take action against the fast-growing water crisis.

About TED Institute

Every year, TED works with a group of select companies and foundations to identify internal ideators, inventors, connectors, and creators. Drawing on the same rigorous regimen that has prepared speakers for the TED main stage, TED Institute works closely with each partner, overseeing curation and providing intensive one-on-one talk development to sharpen and fine tune ideas. The culmination is an event produced, recorded, and hosted by TED, generating a growing library of valuable TED Talks that can spur innovation and transform organizations.

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